Over the last few years, there is drastic growth in the Smartphone usage that has reshaped the computing backdrop of mobile computing applications. Today, the thrilling business opportunities created by the mobile apps enable many businesses and entrepreneurs to develop and distribute their apps.
Enterprise Mobile Apps have become a boon for the entrepreneurs as it helps them to reach to their employees and consumers easily. The mobile ecosystem upholds the expansion of mobile applications market by offering them numerous choices for developers and users. When it comes to picking the best ecosystem for your mobile applications, you can make the right decision by gaining basic technical landscape knowledge and targeting on the most important issues.
Components of Mobile Ecosystem
There are three different components of mobile ecosystem- The Operating platforms, type of device and the distribution environment. The most popular mobile operating platforms are Google’s Android, Apple’s iOS, Microsoft’s Windows Phone 7, Research in Motion’s (RIM) Blackberry.
iOS is considered as one of the renowned operating systems for mobile apps. Apple iOS is known for pleasing application store experience, a wide assortment of high-end applications and tightly controlled development environment. As Apple is responsible for controlling iOS devices manufacturing, it makes sure function and design uniformity while enabling developers to create applications that are compatible with all its devices and gadgets.
Because of Apple’s hard-hitting standards, it makes sure the development of high-quality applications and increases the cost of entry for app developers and therefore, the cost of development is higher within its ecosystem. The type of device used is Apple iPad. The applications of Apple iOS are distributed only on Apple’s App Store. Currently, there are around 500,000 applications available for iOS that are downloaded over 15 billion times. Most of these applications are paid, but the Company has made it easier for users to buy them using their iTunes accounts that can be downloaded anytime onto PCs and iOS devices.
Google Android is one of the most used open source mobile app ecosystems that run on a number of devices manufactured by different companies. With its low-cost entry and strong brand Google, it has uptake the platform rapidly by developers over the last few years. Today, it has become a popular platform for Smartphone. However, its user interface is quite lower than Apple’s iOS that results in poorly designed apps. Talking about the Android devices, there are many companies in the race like Nokia, Samsung, Blackberry, HTC, Motorola etc. Android applications are, however, circulated through Android Market of Google and third-party vendors like GetJar, Handango, and Amazon.
Blackberry Operating system has been used since 1990’s and RIM has been considered as the pioneer in mobile computing. Being a proprietary platform, the OS of BB supports instant messenger like BBM and Blackberry mail that can only run on RIM tablet and Smartphone. In the enterprise market, Blackberry phones and Blackberry playbook are quite popular. They support Enterprise Mobile Apps Solutions without any hassle. The apps are distributed through third party vendors like Mobihand and Blackberry App world. All Blackberry apps available in the App world need approval from the brand before downloading.
Microsoft Windows Phone 7
Microsoft Windows is the global leader in the personal computers operating system. Its Windows Phone 7 OS is designed for consumers. It is a proprietary platform that will be replaced soon with Symbian system that is used in Nokia phones as well. The User Interface of Windows Phone 7 was praised because of its amazing layout. However, it lacks in the advanced features like in Android and iOS. When it comes to distribution of Windows Mobile Apps, you can explore Windows Marketplace that gives users trial period option where a developer can provide free access to the app for a limited time period.
Understanding current ecosystem landscape is important for formulating an effective strategy for mobile app development. If you are seeking to increase ROI then you should know how to identify the ecosystem that provides best possible experience to the end users. As ecosystem diversity offers many options in application development it can also lead to some confusion that can be a debacle for your application campaign. If you are looking to go a long way in your ecosystem choice, then ensure to consider target audience, and application’s functional requirements carefully.